Why E-learning is the best choice for your L&D strategy


According to findcourses.com’s L&D report, companies with revenue growth are more than twice as likely to apply innovative technologies in their L&D practices, therefore linking the use of technology to business success. Added to this is the fact that over half of the report’s surveyed L&D departments (63%) claimed e-learning as the main learning technology used in corporate training in 2019, winning over more cutting-edge possibilities such as VR and game-based learning.

What is e-learning

It’s an affordable and time-efficient training method that benefits both employees and employers alike and can be personalized to each individual employee’s skill training needs, as well as offering L&D departments a tool to measure the success of their programs.

Making sure your L&D efforts get results and aren’t in vain is only a matter of using the right tools. Read on to find out the connection between corporate success and e-learning and the challenges it faces, plus the three top reasons why e-learning software is the best choice for your business’ training needs.

It’s quite easy to believe the role that technology plays in business success today and there are countless examples to prove it (Google, for one). The same can be said when it comes to using technology for learning and development but it’s important to understand that it’s not the technology in itself that leads to success in this case, but its capacity to upgrade the delivery of learning within a corporation.

E-learning and business success

Founding a culture of learning can drive success for your company and the current ability of L&D departments to offer learning in a digital environment and manage the gathered data in one place makes this goal even more possible. But like with any innovation, hand in hand with the benefits that derive from adding online learning to your corporate L&D strategy come the challenges that must first be faced to achieve success.

Here are a few common issues attributed to e-learning that could be hindering your company’s success:

Lack of motivation: The freedom that web-based learning allows learners can sometimes backfire and result in lack of direction or motivation from employees who are not used to navigating a course on their own without someone to guide them. It’s crucial to engage their attention with good content and align the goals of your learning strategy with employees’ professional development goals. 

Creating good content: So much is possible within web development and e-learning isn’t the exception, which can pose a problem when designing content for employees within different fields. Creating good content ─the means by which you will be able to reach your company’s learning goals─ requires creativity, innovation, flexibility and very good knowledge of your employees’ needs, as well as a constant reviewing process to keep your content fresh.

Keeping up with tech: Not everyone is tech savvy as one might expect in today’s day and age and not knowing your way around a computer is detrimental to online learning’s success. In addition to this is the need for companies to stay technologically updated ─device and software shelf-life is shortened every year and it’s crucial for businesses to stay on top of it and adapt their e-learning strategy to suit the everchanging needs of technology today.

As mentioned before, along with these complicated factors are the advantages that corporations are privy to when using web-based learning and understanding both is key for the successful application of a culture of learning business-wide.

The benefits of e-learning

Personalized experience: Being cost and time efficient is the most obvious benefit that comes from adopting e-learning to address your corporate training efforts and this is due to the fact that it allows for the personalization of learning.

Tailoring training content and initiatives to suit employee’s individual roles makes learning more effective and allows employees to accommodate their training to better suit their personal development goals as well as their professional needs, saving time and money for both companies and employees alike.

In addition, having personalized learning opportunities in the workplace is a proven way to improve your employer brand and attract the most committed and loyal people to your organisation, as well as better retention rates and elevate satisfaction and engagement levels in your employees.

Flexible: As well as its potential to be personalized, digital training offers the possibility of distance learning, which allows employees to access learning content regardless of their location and from multiple digital devices. This possibility to gain access through different technological mediums to better suit the learner, whether mobile, a laptop, tablet or desktop, is another example of online learning’s flexibility.

E-learning is adaptable in more ways than one and offers employees the chance learn at their own pace, as well as cuts costs for employers in a various number of ways, such as in travel expenses and training materials.

Measurable: Showing ROI of talent development initiatives is one of the biggest challenges L&D departments face in 2019 and e-learning offers an easy solution by uniting both learning objectives and outcomes in a single LMS. It gives employers access to the necessary tools to make measuring learners progress simple, as well as the possibility of pulling and compiling learning results at any time to analyse the overall impact of a company’s L&D programs.

Also, learners should link learning to success and be aware that achieving performance goals will enable them to receive better earnings, advance in their career and develop their professional knowledge. This can be achieved by using constructive e-learning feedback that ties performance objectives to real world consequences, such as promotions and rewards.

E-learning is the future!

It enables the creation of efficient and flexible learning programs that lead to better engagement and retention practices and that contain the tools to measure their own success and impact on a business overall, as well as the means to gather feedback. Bottom line? It sets the companies that use it apart and those who choose not to add it to their L&D strategy are in danger of falling behind.

Louisa Garcia Moreno is a content editor for the education and professional development portals findcourses.com and educations.com. Based in Stockholm, she has written articles on a wide range of subjects about trends within education and professional training, such as L&D, cultures of innovation and leadership.

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